SALES TEAM

 
  • Fully Trained Brand Developers
  • Our sales team need to have an all encompassing role of brand developer
  • Responsible for developing the brands within the Gauteng market  
  • Maintaining the integrity of the brands e.g. positioning the right SKU through the right channels
  • Carefully managed by the company         

  • Brand Marketing 
  • Key account Management
  • Focus given to existing key accounts
  • Role handled on a management level
  • Promotion and Event Co-ordination
  • Rolling out and implementing of any promotional activity
  • Service can include the sourcing of marketing tools and promotional POS
  • Graphic design team on hand to create unique and visually effective POS
  • Sourcing Alternative Channels
  • As well as established outlets (restaurants, bottle stores etc) also creating opportunities in alternative channels to grow the brand and sell more wine
 
 

       COMMUNICATION

 
  • One central communication channel (Farms, distributors, clients, brand developers etc)  
  • One central communication hub between Cork-It and the client i.e. farm
  • Responsible for liasing all feedback and trade information to the farms
  • Monthly feedback reports obtained from brand developers and presented to the client
  • Includes:

  Sales figures for the month

  Upcoming promotional events

  Activity around the brand

  SWOT Analysis

         

       SALES ANALYSIS

 
 
  • In depth sales analysis
  • This will require an annual client meeting to discuss various aspects of the brand including:

  Where potential sales lie

  Brand plan going forward